Developing a powerful rural entrepreneur matching platform.

UX Design
Frontend Development
Project Lead

How can we authentically match senior business owners with young entrepreneurs in one of Germany's least populated areas?

For this government-funded matching platform, my team and me conceptualized, designed and built a robust but nuanced product over the course of a year. After launching it in 2022, the user's feedback is overwhelmingly positive. This will help the mission of keeping family businesses alive and preserving the region's economic infrastructures.

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Running a multiple-day design sprint to align goals, develop ideas and test an early prototype with users.

An early design showing the key concepts of the platform: Landing page, filter and profile exploration.

The key feature, a matching algorithm utilizing personal preferences as well as hard criteria.

Handcrafted icon designs elevate the platforms UI and guide the user through the powerful database filter.