AURA
Developing a powerful rural entrepreneur matching platform.
How can we authentically match senior business owners with young entrepreneurs in one of Germany's least populated areas?
For this government-funded matching platform, my team and me conceptualized, designed and built a robust but nuanced product over the course of a year. After launching it in 2022, the user's feedback is overwhelmingly positive. This will help the mission of keeping family businesses alive and preserving the region's economic infrastructures.
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Running a multiple-day design sprint to align goals, develop ideas and test an early prototype with users.
An early design showing the key concepts of the platform: Landing page, filter and profile exploration.
The key feature, a matching algorithm utilizing personal preferences as well as hard criteria.
Handcrafted icon designs elevate the platforms UI and guide the user through the powerful database filter.